HB YERN was born in Madrid, Spain in 2024, but the real story started back in 2010, when life partners Bryan and Ron decided they liked each other enough to build a business together.

The name? It comes from "HB" , a playful Bisaya expression for "High Blood, " which honestly tracks given how passionate (and a little dramatic) these two are. What started as an inside joke turned into a reminder of what drives them: showing up, pushing through, and staying real. Also, not letting each other quit.

After years of growing together personally and professionally, they turned their dream into something tangible, a brand grounded
in integrity, genuine care, and a whole lot of heart. And probably a few heated debates along the way.

At HB YERN, it's pretty simple: quality products, real relationships, and making a positive impact wherever they go. They're just getting started, and they're bringing you along for the ride. You've been warned.