Welcome to the

We are Bryan (Bagz) & Ron (Bok), an LGBTQ+ couple sharing our journey through travel, relationships, entrepreneurship, wellness, and everyday life abroad from Madrid, Spain.

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Meet the Founders

HB YERN was born in Madrid, Spain in 2024, but the real story started back in 2010, when life partners Bryan and Ron decided they liked each other enough to build a business together.

The name? It comes from "HB" , a playful Bisaya expression for "High Blood, " which honestly tracks given how passionate (and a little dramatic) these two are. What started as an inside joke turned into a reminder of what drives them: showing up, pushing through, and staying real. Also, not letting each other quit.

After years of growing together personally and professionally, they turned their dream into something tangible, a brand grounded
in integrity, genuine care, and a whole lot of heart. And probably a few heated debates along the way.

At HB YERN, it's pretty simple: quality products, real relationships, and making a positive impact wherever they go. They're just getting started, and they're bringing you along for the ride. You've been warned.

Our Best Collections

From wellness to lifestyle, discover what makes every day better..

HBY WELLNESS COFFEE

Coffee

Premium blends for focus, energy, and everyday wellness.
Arome

Dubai Perfumes

Discover luxurious scents crafted for every mood and every moment.

Let’s Talk

Whether you're a customer, collaborator, or just someone who wants to connect, we'd love to hear from you.

We’re real people.
We actually reply.

No bots, no auto-replies. Real humans
from the HBY team will get back to you,
usually within 24–48 hours.

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The HB YERN Blog

Sharing what we learn, discover, and create.

Featured Posts (More coming sooooooooooooonn!!!!)